6 Actionable Tactics To Boost Facebook Engagement
February 2, 2021 Kevin Johnson 2 comment
With more than 2.5 billion monthly active users, Facebook is the most powerful social media channel for all types of businesses and plays a pivotal part in their digital marketing tactics. Facebook is considered as the best platform to rapidly grow your business and generate sales.
Facebook - The King of Social Media
Facebook is the leading social media platform, reaching 59.0% of social media users.
But many businesses face challenges in organically boosting their Facebook Engagement, owing to its dynamically changing algorithm. Hence, in this post, we will highlight some of the best tried and tested hacks that will increase your Facebook Engagement. But first, let us understand what Facebook engagement is.
What is Facebook Engagement?
Facebook engagement is a combined expression including all of the ways users interact with your Facebook Page. The most popular types of engagement involve likes, comments, shares, and other reactions ( like wow, love, haha, etc.) to your posts. However, the post added to your page, page mentions, and checking into your location are also included in your total engagement.
Basically, Facebook Engagement includes any action that users take on your post like:
- Video views
- Tagging, etc.
Now, let us discuss how to increase your Facebook Engagement.
Create Engaging Content
Facebook hates it when you fill up your page with posts that talk only about your business and have nothing to do with your audience. Try to post the content that grabs the attention of your audience and drives engagement from them, even if it does not involves promoting your business directly. Facebook prioritizes posts that ignite conversations and significant interactions with people. Couple your content with impactful images or videos for better results.
Understand your audience
You need to understand your audience, their interests, needs, and wants. When you are seeking engagement, it does not matter what you find relevant and entertaining. What matters is what your audience wants to read or what they find inspiring. You can take the help of Facebook Page Insights which provides beneficial information about your audience to form a meaningful connection with your users.
Include Call to Action
Call to Action (CTA) is an excellent and direct marketing Approach to get users to engage with your Facebook posts and share them which will, in turn, increase your complete organic reach on Facebook. But don't overdo it. Make sure it looks natural. Some example of CTA:
- “Do you find this post beneficial? Share it with your friends.”
- “What are your views on this? Share in the comment section below.”
- "Like this post if you love burger.”
Remember to ask Questions
You would be amazed by the impact that asking questions has on your engagement level. Use Content that asks your audience opinions like fill in the blacks, or asking open questions, etc. It is a great way to increase your reach not only to your existing users but to new people too. This is because people like being asked about their views and are usually excited to share them.
Share Industry Tips
If you face a problem, you go to an expert. In the same way, use the Facebook channel to prove yourself as an expert. Provide tips and tricks for your industry, and people will follow you for the value you add to their existing knowledge.
While posting important content & steering traffic to your website is essential, do not forget to have some fun occasionally. You can experiment with posting memes or asking random questions. These posts will provide you some of the best responses.
As you all know engagement is crucial for getting more users to see your future posts.
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